It was, of course, a send-up - a risky self-parody. As the strains of an operatic overture wafted over the crowd of broadcasting glitterati gathered at the Metro Toronto Convention Centre for the 11th annual Gemini Awards in March, three familiar figures strode onstage with exaggerated hauteur.
At 10 pm on Sunday, October 4, 1964, the Canadian Broadcasting Corporation introduced its innovative public affairs program, This Hour Has Seven Days. By year's end, the show was attracting 2 million watchers. Fifty shows later, when the CBC killed Seven Days, it had an audience of 3.
The first formal advertisement in Canada was an offer of butter for sale that appeared in 1752 in an official government publication called the Halifax Gazette. In 1764 the Québec Gazette (later renamed the Chronicle-Telegraph) was founded, as much to carry news of merchandise as events.1