To its most devoted fans, grabbing a Tim Hortons double-double on the way to work is almost a religious experience. The Church of Tim's, as it's only-somewhat-jokingly called, has such a firm grip on the Canadian psyche even the clergy are prone to bouts of envy.
There is no icon in Canadian business more universally revered than Tim Hortons. For millions in this country, "Tim's" long ago transcended the world of doughnuts and a decent cup of coffee. It is now a part of the national identity - one of those rare brands by which people identify themselves.